Tech Support

We created our website shortly after we opened our salon in 2004. I like our website, and I think it represents who we are very well. For the past four years, the only tweaking we've done has been to update our menu of services and special promotions. Recently we began working with a talented young photographer to increase our catalogue of hair photos, which has led to more frequent updates to the website. Then last fall I started this blog for the salon. I wasn't quite sure what to expect, but I thought it would be a great way to discuss products and trends, and give clients an opportunity to discover what's new in between their visits.


Now we are working on adding a Twitter link to our website, so that we can provide information about the salon on a daily or even hourly basis, for example, letting clients know about any last-minute openings. I also started sending email newsletters to clients who have signed up to receive notice of promotions and specials. When I sent our Valentine's Day newsletter last week, I discovered a new feature from our service provider that immediately links the newsletter to our Twitter status. Upon learning this, I thought back to our early days, when we would have to plan mailings a month or two in advance, allowing time for printing, assembling, and licking those stamps. I was amazed at how easy and quickly we can reach our clients now. But at the same time, I had a major case of technology overload. I seriously felt a bit dizzy trying to process it all.


Stepping away from the computer, I took a walk around the salon, stopping to chat with each client - finding out what was new in their life, gossiping about the latest celebrity scandal, and enjoying a job that lets me talk with people all day. It centered me, energized me, and reminded me that being connected does not necessarily mean being online. This is truly the essence of who we are and what we do. Making clients look great, but also establishing and reinforcing relationships - in person. Of course, technology is a wonderful thing. It allows us to maintain our client relationships outside of the salon. I love that writing this blog feels like a continued conversation, and that we can adapt to clients' busy schedules with last-minute updates and newsletters which they can read on their Iphones. But most of all, I love seeing our clients come through the door and spend some time with us. Facebook is great, but face-to-face is even better.