Your Hair-melier

I had to call our contractor recently to ask about putting in more retail shelves.  I know it seemed out of the blue considering we've been in business for ten years, but over the past year the three brands we carry - Rene Furterer, Privé, and Arrojo - have been expanding their lines.  I'm running out of space to display everything.  While it's always exciting to have new products, and I enjoy telling you about our new products, in looking over our retail I had to stop and wonder why it is we have so many products.

I guess the most obvious answer is that we all like new things.  I mean, my iPhone 5 works just fine, but as soon as I saw my sister's iPhone 6, I wanted one.  It was so big and the pictures looked great.  My phone looked sad and small in comparison.  But the reason I got it in the first place was because it was smaller than the iPhone 4, and somehow felt less cumbersome in my purse.  Similarly, a new hair product holds the allure of solving all our hair problems, even if there's nothing wrong with what we're currently using.

We may also think a new hair product is going to be better than what we already have, when in fact what we already have is the right product, but is just being used the wrong way.  We've had clients use products after drying their hair that should have been applied before drying, and vice versa.  Or clients complaining about a styling product being ineffective, only to find out that the shampoo and conditioner they are using are counter-productive to the effects of the styling product.

Of course, from the perspective of the brands, having a wide range of products is a smart business decision, a way to keep a competitive edge.  We are encouraged to cocktail multiple products or layer products to achieve our desired look.  But. honestly, I find there to be redundancy in some of these products, and so once again I wonder, why?  Why so many products?

I know it seems crazy to be admitting this, since part of our business comes from retail sales.  But as someone who gets overwhelmed in the potato chip aisle, I can only imagine the feeling is the same when clients look for a product.  So while I can't pick and choose which products we carry from each line - after all, there are some clients who may be the only ones buying a certain product, but they consistently buy it so we consistently carry it - I can help you navigate our lines and find the right product or combination of products for you, and make sure you understand how to use it correctly.  Consider me your hair sommelier, or your "hair-melier."